The skin of men and women differs as a consequence of hormonal influences. There is a fine but vital difference between the physiology and biochemistry of Men and Women. Even though the same bioactive substances regulate both genders, the major difference is in a ratio of these bioactive substances and hormonal influences. In addition, regular shaving and other important factors make Male skin thicker, oilier and more vulnerable to infection, redness and ingrown hair.
Note: When the production level of androgens in men slows down, the skin starts rapidly aging.
BIONOVA's Healthy Solution!
BIONOVA understands the importance and benefits of healthy skin functioning. Due to the proprietary technologies BIONOVA developed NANO-COMPLEXES™ that allow the brand to create Gender dependant customized skin care products taking into consideration Biologically Active Substance specific to Gender and Age.
The same NANO-COMPLEXES™ allow addressing any skin type and concern (acne, dry, oily, normal, rosacea) for nine body part.
The presence of NANO-COMPLEXES™ in BIONOVA products brings magic results: effectively enhances the Skin Barrier System that secures entire body function; improves skin self-healing abilities; helps the skin to self-restore; improves skin texture and overall gives the skin a healthy glow.
It is important to know that each treatment product contains the after shaving benefit that prevents skin infection, reduces redness and prevents ingrown hair.
There are three major steps to maintain Healthy skin:
Cleanse
Activate
Treat
…in conclusion
For Centuries, skin care was about Beauty. That is why it was prerogative of women only. Today, we see the increasing number of men in an attempt to take care of the skin. This movement comes with the better understanding that the Skin Care is no longer about Beauty but Health!
Source:http://www.retail-digital.com/press_releases/bionova-skincare-new-solution-for-men
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