European skincare market seeing rapid growth

The European skincare market is witnessing a rise in demand for professional treatments.

New figures show that there has been a four per cent growth in professional skincare treatment sales since 2011, as it begins to near pre-recessionary peak levels.

Consumers are returning to salons and spas for treatments, according to market analyst Kline & Company, with many keen on finding the best skincare advice, Professional Beauty reports.

Skincare product sales through these venues represent almost 60 per cent of the market in Europe, rising 3.7 per cent over the past year.

Spas and salons are stimulating a higher number of sales of skincare products, the research suggests, as brands look to attract customers through social media sites and mobile devices, many of which have handy apps to give tips and ideas.

More interactive skincare companies were found to have performed best as they could better engage with their customers, meaning they get improved treatments with the clearest information and product background.

This means you needn't worry what ingredients are in your products, as, with clearer websites, businesses are becoming more open and keener to share when they're using better oils and natural components.

Strong gains were found for 2011, particularly for brands which used multiple different venues to sell their products through, allowing more people to see the product in action and hear great reviews.

An increase in demand for skincare products has been reported in Europe, however elsewhere growth has been even higher.

In China and South Korea the skincare industry has grown by 9.3 per cent 9.5 per cent respectively.

Meanwhile, US sales have witnessed a slight decline as spas look to concentrate on a few key brands.

A more knowledgeable public has meant that consumers are becoming more aware of what ingredients they are using on their skin, meaning these savvy-shoppers are keen to buy their own products, rather than always taking salon recommendations.ADNFCR-2389-ID-801413763-ADNFCR

Source:http://www.mypure.co.uk/natural-skin-care-products-news/european-skincare-market-seeing-rapid-growth-id801413763