the leading rose-based skin care brand from the House of Dabur, today announced the signing of Bollywood heartthrob Sonakshi Sinha as its new brand ambassador.
Speaking about her association with the brand, Sonakshi Sinha said: "I am really excited to be associated a brand and a product that has been my personal favourite for years now. Dabur Gulabari is synonymous to pure Rose Water in India. For years now, I have been a loyal user of the Dabur Gulabari. After a long, hard day of shoot, I always cleanse my face with the Dabur Gulabari Rose Water to get back that Rose Glow on my face. Gulabari is also a must-have ingredient for my face packs. The Dabur Gulabari Face Freshener spray is another favorite as I can carry it in my purse while am out shooting in the Sun. I spray it on my face and get refreshed instantly. Dabur Gulabari, in fact, has always been an essential part of my daily skin care routine."
Sonakshi will soon feature in a 360-degree multimedia campaign, encompassing print, electronic and online media. In the new campaign, Sonakshi will share her tips on using Dabur Gulabari for daily skin care. Under this initiative, Dabur Gulabari will also be launching a coffee table book - Beauty Secrets of Beauty Queens -- that will capture the secret behind Sonakshi's Rose glow and share it with the millions of young girls. The book will feature the secret beauty recipes of Sonakshi Sinha and her skin care routine. It will also be an opportunity for millions of consumers of Dabur Gulabari to write in their secret beauty recipes and how they incorporate rose water in their daily skin care regime.
"The over a decade-old Dabur Gulabari has been cherished by women across India as the only brand that offers the goodness and lingering fragrance of rose. Sonakshi, with her natural elegance, charm, confidence and grace, was the natural choice as a brand ambassador for Dabur Gulabari," said Mr. Sanjay Singal, Head of Marketing - Skin Care, Dabur India Ltd.
The skin care coffee table book, Mr. Singal added, is another opportunity to reach out to the millions of hard-core fans of Dabur Gulabari and understand the secret behind their rose glow. "We will be asking our consumers to write in their beauty tips and secret recipes where they have incorporated Rose Water in their beauty care regime. This book will be a true celebration of beauty," he said.
Source:http://www.indiaprwire.com/pressrelease/consumer/20120601121455.htm
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